Released on: March 6, 2008, 6:56 am

Press Release Author: CallKey

Industry: Telecommunications

Press Release Summary: CallKey revived after new UK company purchase assets.

Press Release Body: CallKey international mobile roaming service resumes after
purchase of assets

London UK - 28th January 2008

It was announced today that CallKey, the international mobile roaming service has
been restarted and all previously issued SIM cards (170,000) have been reactivated.

The assets, (not liabilities) of the former Isle of Man based CallKey Group Ltd.
have been purchased by a new UK based company, CallKey Ltd owned by telecoms
entrepreneur Gerry O'Prey.

The new company's objective is to transform the CallKey brand into a world leader in
its field. Immediate improvements will be made to its operation as follows:

1. A new switching platform terminating exclusively via Tier 1 carriers.
2. A fresh new white label reseller channel.
3. A new Reseller Training & Support Office on the UK mainland.
4. New management team experienced in global telecom.

BACKGROUND

Founded in 2003, the former CallKey Group company was based in the Isle of Man. The
Company operated a Global MVNO ("Mobile Virtual Network Operator"), deploying
innovative telecom services, with offices and/or facilities located in London, Hong
Kong, Sydney, Los Angeles, New York and Tucson. The Company operated a GSM mobile
service utilising proprietary technology, which allowed its subscribers to slash
their international mobile roaming costs by up to 80%. The Company's patented "hub"
technology bridged traditional fixed-line, mobile and Internet networks. The new
company will continue to distribute CallKey's products exclusively through a global
network of resellers.

Through its white label reseller channel CallKey had shipped over 170,000 SIM cards
to subscribers in four continents, offering coverage in 115 countries. The new
company will continue to offer highly discounted rates and free incoming calls
whilst roaming in many countries. The CallKey service offers international rates
lower than that of the incumbent mobile operators. +44 mobile numbers are linked to
each SIM which work in any unlocked GSM phone.

CallKey Ltd CEO Gerry O'Prey says "Since it's inception in 2003 CallKey has been a
leader in global SIM technology, and we are very excited about this opportunity. We
will work very closely with all existing resellers ensuring that all outstanding
service issues are resolved promptly. Our wholesale rates will be competitive and
remain consistent ensuring a smooth operation for all our partners". He went on to
add "I give my personal assurance that we will learn from lessons of the last few
months and we will be a 'Listener' always eager to hear the feedback from our
faithful resellers the world over".

For more information visit www.CallKey.com or email pr@CallKey.com.


Web Site: http://www.callkey.com

Contact Details: Tel: +44 (203)105 7000 Ext 850

Email: pr@callkey.com